Andreas Preis is a designer, illustrator & artist, currently living and working Berlin. He was born deep in the Bavarian Forest in the south of Germany and pursuing his lifelong desire to become a painter without a boss, he studied communications design in Nuremberg.
Andreas also creates murals, tape art, and live paintings, and also works in different areas of traditional communications design like typography, logo design, icon design, and art direction.
He has worked with a variety of brands, including Microsoft, Adidas, Adobe, ESPN, Ford, Nike, and Coors, just to name a few.
In this episode, Andreas discusses:
-What it was like growing up in the Bavarian forest.
-Why he decided to go with communications design.
-How he unintentionally developed his personal style, and how he isn’t even sure if he ever wanted a “style” in the first place.
-How it is much harder to change your style once you already have one than it is to develop one in the first place.
-His hatching technique and how he sees it as a meditative process.
-How some digital tools and devices make his creative process faster, easier, and more convenient.
-How technology can help you to play around and get new ideas that you wouldn’t have been able to conceive of without it.
-The story of his first mural on the Berlin Wall.
-The challenges that come with translating his work onto a larger scale for his murals.
-Dealing with difficult clients and trusting your instincts when it appears as if a client either has no money or has no idea what they want.
-When and when not to do free work.
-How he balances his time between working for many different clients and still trying to find time for his personal work.
-Why he thinks many of his friends never posted any of their work.
-How criticism becomes easier to deal with the more you put yourself out there.
Andreas's Final Push will remind you that nobody needs you as an artist… that is why you have to create work and put yourself in front of them.
“When you do things that you personally like, I think that after a while you will have your own style.”
“I think where technology can help you a lot is that you can play around with things and maybe get new ideas from it.”
“If you already earn money, that’s already something that’s holding you back from going freelance.”
“If people are trying to talk you into different reasons why they can’t pay you for something that will pay them later on, it just doesn’t make sense.”
“For me, drawing is not really work. So if I have a day off, chances are pretty big that I will draw or paint anyway.”