Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a a multi-faceted business around her passion for art, commerce, and visual content creation.
Megan splits her time between running her eponymous jewelry line and teaching the intersection of art and business on Designing an MBA.
A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge.
In this episode, Megan discusses:
-Her creative education in metalsmithing.
-How platforms like Instagram and Pinterest are tailor-made for visual artists.
-Some of the mistakes that people make on Instagram and Pinterest, like being overly promotional (or not promotional enough).
-Her tactic of using professional images alongside conversational dialogue.
-The ratio you should be sharing of personal pictures versus pictures of your work.
-How you should feel free to repost old work as well as share things that are sold out.
-Why so many creators get frustrated and give up on Pinterest (and why they shouldn’t).
-How you can utilize Instagram and Pinterest in tandem.
-Thinking about Pinterest as a search engine.
-How to turn your followers on Instagram and Pinterest into customers and sales.
-The importance of having an optimized website.
-Getting into a mindset as a businessperson if you are looking to make money from your art.
-Starting a mailing list.
-How she balances her time between her business, her art, and her teaching by separating them.
-“Marketing mornings.”
-Designing an MBA and her Creative Live courses.
Megan’s Final Push will remind you to treat your creativity like an athlete would treat their sport!
Quotes:
“My motto is ‘professional images, conversational copy.’”
“If you’re not consuming a lot of the visual culture that’s happening online, it’s hard to turn around and create your own.”
“On Pinterest, it’s about reaching critical mass.”
“You don’t know if it’s going to sell unless you put it up for sale.”
“Selling online is hard and if you are struggling you are so not alone.”
Links mentioned:
What you need to know about the Pinterest lag (and how to get past it to find success on Pinterest)
Tailwind: Pinterest & Instagram Marketing, Scheduling & Analytics Tool
Connect with Megan:
Website / Facebook / Instagram / Pinterest / Twitter
On the next episode:
Amanda Giacomini : Website / Instagram
Join the discussion in the Facebook group!
