Cindy Hohman is the creator of The Art Marketing Project, which helps independent artists by teaching marketing and promotion skills so you can do what you love and make a living with your art. Her goal is to make art and creativity a viable, sustainable, and profitable career path.
In this episode, Cindy discusses:
-Her background working at the Art Students League of Denver and the Denver Art Museum.
-How and why she started the Art Marketing Project.
-Why it is so important to develop a marketing plan and not just do what everybody else is doing.
-The importance of keeping track of your numbers and analytics.
-How to know when to quit your attempt at a particular social media tactic.
-Building a brand for yourself that you choose, and then finding your ideal buyers.
-Whether or not you should create a new identity if you plan on doing a different type of creative work.
-How to push past the icky feeling that comes with marketing and self-promotion.
-Being a hedgehog.
-Having a strong website and also making sure you make it clear that your work is for sale.
-Not being afraid to make real-world connections.
-Disney’s rule for selling art and how it is never too early to start selling your art.
-More information about her new course.
Cindy’s Final Push will encourage you to not be afraid to market your own work and to know your ideal buyer!
“Without a marketing plan, you can easily get caught in the shiny object syndrome.”
“Marketing is hard, but you should enjoy a good part of what you’re doing with it.”
“Your ideal buyer is for you to choose, not for your past buyers to tell you.”
“Don’t try to be acceptable and pleasant to everybody. What you do should hit right to the core of who it’s meant for.”
“You don’t even have to have your website up and completely functional and perfectly done to sell your work.”
“Sharing your work is great. Being clear that it is for sale is even better.”